Anderson .Paak and Cordae Earn First No. 1 on Billboard's Rap Albums Chart
Anderson Paak and Cordae's joint album Heavy Is The Crown reached number one on Billboard's November 7 Top Rap Albums chart, but was number eleven on the Billboard 200.
What’s Moving in Hip-Hop
What happened, why people are talking, and what actually matters once the first post is gone.
Druski's SNL Debut Included a Fake 'Golden Age' Rap Group
Druski's November 7 Saturday Night Live debut included a Golden Age of Hip Hop sketch featuring the made-up rap crew Lenny & The Street Smart Crew.
Big Daddy Kane Will Enter Berklee's Hip-Hop Hall of Fame on Nov. 19
Big Daddy Kane is set to enter Berklee's Hip-Hop Hall of Fame on November 19 in Boston, with student tributes ahead of the veteran MC's performance.
Ye's 83,132-Ticket AT&T Stadium Show: A Rap Record, Venue Says
AT&T Stadium called Ye's November 7 Arlington concert the biggest US rap show; the producer reported 83,132 tickets sold and Kid Cudi joined Ye onstage.
Kash Doll Wanted Method Man for Her New Video. She Got the Wu-Tang Legend
Kash Doll says she pictured Method Man in her 'I'm the Prize' video from the start. The Detroit rapper also explains why her latest music feels more personal.
Dreamville and PSG Have a New Drop: Jerseys, Streetwear and a Rap Label's Global Reach
J. Cole's Dreamville brand has launched merchandise with Paris Saint-Germain, from jerseys and trackwear to hats. The official store confirms the drop.
B2K's Original Four Are Back on an Album for the First Time in Nearly 24 Years
Omarion, Raz-B, J-Boog and Lil Fizz have released ECLIPSE, their first full studio album since 2002. The official US store lists 12 tracks, including Bow Wow.
What Dropped. What Matters.
New music, notable releases, official listening previews and RRL reviews when we have actually listened.
Originals, Interviews & More
Start with RRL's original programming, then keep going through the strongest interviews, stories and culture clips.
Early motion, before the breakout becomes obvious.
RRL's dated editorial watchlist for rap artists showing real movement before the wider market catches up.
Top Prospect
Ti Steele
ATM NOAH
Know the artist. Follow the story.
Start with the people, then move through the records, turning points, scenes and relationships that connect the wider culture.
The Money Behind the Run
Deals, ownership, companies, wins, losses and the moves that turned rap careers into something bigger than the records alone.
Reach Records Kept Control. Exceleration Brought Distribution and Capital.
Reach Records partnered with Exceleration for global distribution, marketing support and capital while keeping ownership, leadership and creative control.
JAY-Z’s Business Career: From Roc-A-Fella to Roc Nation, TIDAL and Luxury Equity
JAY-Z’s business run is bigger than a list of companies. The pattern is how he kept moving from artist income toward ownership, operating control, equity and selective liquidity.
How T.I. Built Grand Hustle — Then Turned It Into More Than a Label
Grand Hustle rebuilt demand after the first label chapter stalled, then returned to the majors looking for a partner instead of another standard artist deal. That ownership story later expanded into fashion, real estate, publishing and investment.
PLAY THE CULTURE.
Quick games built around rap knowledge, taste and strategy.
THE MUSIC IS ONLY PART OF IT.
The music can be hard and the career can still be loose. RRL helps you find the job, handle what you can yourself, and bring in help only when the job actually needs it.
Start HereBrowse Artist Moves for practical lessons on releases, fans, branding, rights and career strategy.
Start with the Artist Growth Score before guessing what to work on first.
Use a free RRL tool when you already know where the problem is.
Use Connect when the next move needs somebody else in the room.